Why do so many Marketing Agencies (Your Digital Agency. Your SEO Agency. Your Content Agency.) keep pushing the same marketing channels, tactics, and recommendations on you, time and time again?

The answer is simple. They’re looking out for themselves and it’s all they have to offer. They’re not looking out for where your budget could be better spent and they’re not going to recommend ‘competing’ marketing channels that could deliver better results and sales — especially if it means they’ll lose some of your budget.

Throughout my career, I’ve worked with clients both large and small, some were established enterprises and household names with thousands of employees, others were start-ups with as few as ~20 people.

While marketing has become more complicated and fragmented, so has your choice of resources with an ever growing number of ‘specialists’ and ‘experts’. One thing I’ve heard (and seen) time and time again is that these ‘specialists’ are constantly pushing for a growing piece of your budget — that you can spend with them.

While we certainly use a variety of different marketing tactics and channels to help our clients reach their customers and prospects, we don’t sell ‘tactics’. Instead, we dig deep to understand what you want to achieve and we listen to your marketplace, then we create cross-channel campaigns that drive results.

indigoOne is built differently. We work with our clients to reach and exceed their business objectives and goals through a variety of different marketing tactics that work together. And we test. If the results aren’t there we’ll recommend a different path. But you’ll never hear us recommend an approach that wastes your budget because it benefits us.

It’s not enough to know if a marketing channel is delivering results, you should also be able to tell which elements of the campaign performed better than the others and which media (publication or platform vehicle) drove better results and more qualified leads within that channel.  If you can’t answer that, the best action is to pause and rethink your strategy and approach. As we know, doing the same thing again, in the same way, will only lead to the same results.

If growth, revenue and a potential sale or acquisition is in your future, check out this article on the clients we’ve lost.

There is nothing unique about your company doing brand advertising, SEO, digital marketing, email marketing, content and inbound marketing, direct mail or events. Every brand has access to these tactics and more.

Being creative by nature, we love a challenge but we also want to know your business and how we can help you achieve your specific objectives and growth targets.

Once the strategy has been set and the campaign concept(s) approved, only then do we move to execute via the most appropriate marketing channels that will move the needle in your favor and drive positive results.

While we have extensive industry and client experience to draw upon, we’re looking to work with clients who want more. Who want to improve their number of qualified leads and sales and grow their overall marketshare.

We’re looking for brands who understand that Marketing is an investment in their future—not a cost. And like our other clients, we’re looking to be your marketing partner for years to come.

If you’re tired of being sold to and you think you’d be better served with an agency partner that understands B2B marketing and which has your interests and success in mind… and you have 15 minutes, give me a call.

Let’s start with a chat about your situation and business goals. If we can help you we’ll let you know. If we can’t, we’ll tell you so you can quickly move on.

To learn more about us and how we can help you grow your brand and revenue, look around and explore our past clients, capabilities, case studies, and other perspectives and points of view. Then find a time that works for you and let’s chat about what we can do to help your company grow.

 

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