In the Know:
You can shout louder. Or you can be smarter.
See what you’re up against for customer attention and where the quick wins may be.
Get the big picture on the leading marketing tactics you practice each day with our latest blog posts and infographics below. And be sure to check out our ‘Improving Results‘ case studies for some real-world results!
Learn why Social Listening is fast becoming a key corporate initiative.
Take a pause and rethink how your company executes Social Media Marketing.
Whether your business is new to Social Media or you’ve been doing it for a while, now is the ideal time to rethink how your resources execute your Social Marketing efforts and your overall Social approach.
Learn more about your Share of Voice, Brand Perception, the Social Activity (and customer receptivity) of your competitors, and improve your Company Positioning.
> Find out how you can get a better understanding on your social landscape by calling 612 349 2711 today!
Does the hype match the reality?
Marketing tactics 2017 — survey results!
As a marketing pro, you’ve undoubtedly seen all the current buzz about the latest new trends and predictions for what’s going to be hot this year.
Before you go chasing after the next big thing, take a moment to learn which tactics are actually being employed by your peers, where the noise and clutter may be and where the greatest opportunities may lie.
Looking at the value of rebranding or a merger?
An effective brand connects with customers, creates brand affinity and inspires customer loyalty. Brands benefit from periodic refreshing to ensure they continue to resonate with audiences. See what goes into great brands and why it’s essential that your brand align with customer expectations.
What you don’t know could be costing you plenty
Customer-centric marketing starts with understanding your target audiences through market research. Consider the ways you can uncover what drives customer behaviors and use your findings to build stronger connections with your customers.
Why Direct Mail should be a major part of your marketing communications mix
You might be surprised to hear it, but this often-overlooked marketing form is making a comeback. There are plenty of good reasons behind the resurgence. When you review the numbers, you’ll want to keep direct marketing tactics in the mix for your future marketing initiatives.
Good content attracts, informs and engages your prospects, helping them move quickly through their buying journey
Content marketing—aka inbound marketing—can be a powerful tool for creating meaningful engagement with prospects and customers. The goal is to offer original, informative content that satisfies your customers’ need to know. See what makes content great in the midst of competition.
Learn what’s happening in the world of email in 2016
In the scheme of things, email is still a fast growing and effective tactic for marketers, but it may not always be the best way into the hearts and minds of prospects and customers. Get up to speed on current challenges and opportunities in email marketing.