Time Will Tell: Emirates (Sky Cargo)
Emirates SkyCargo was looking to increase freight business throughout its flight network. Exceptionally reliable and on time, the airline had to overcome possible objections due to space and size limitations on its aircraft.
Creatively we had one clear key message: Emirates Sky Cargo was the logical choice for time-sensitive deliveries. Freight bookings grew in response to a yearlong global advertising and direct mail campaign targeting freight forwarders from Asia, the Middle East, Europe and the U.S.
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