It Can Be Life or Death: Augustine Medical
Augustine Medical wanted to boost attendance at the largest trade show of the year, in keeping with the 75% market share they were fortunate to have.
Booth traffic boomed by 380% in response to a combined magazine advertising and selectively targeted direct mail effort. The creative approach dramatized when hypothermia becomes a problem and clarified the product’s effectiveness and importance in improving patient outcomes and reducing overall hospital stays. A win-win for the patient and the healthcare system.
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