It Can Be Life or Death: Augustine Medical

The Challenge

Augustine Medical had a common problem: Known by the name of their lead product, brand awareness of the company was no longer top of mind. To address this, the company had updated their brand identity in-house. Their upcoming attendance at their industry’s largest trade show of the year looked like a good opportunity to relaunch this new brand identity. It also gave them the chance to boost visitor traffic to their booth, in keeping with the 75% market share they were fortunate to have.

Our Solution

Introducing a brand identity update isn’t going to get anyone excited on its own, but by introducing their new identity across all marketing deliverables, we do two things at once:  The campaign’s creative approach dramatized when hypothermia becomes a problem and clarified the product’s effectiveness and importance in improving patient outcomes and reducing overall hospital stays. A win-win for the patient and the healthcare system. And the new brand identity rode along for free. The results? Booth traffic boomed by 380% in response to a combined magazine advertising and selectively targeted direct mail effort.

Read the full story in our case study, Reclaiming the brand. The relationship, and the brand equity this work helped build, later played a role in the company’s acquisition, covered in why the clients we’ve lost is a measure of our success.