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How can we help you?

Our capabilities are broad and deep.

Do you need to execute a geofenced digital ad campaign with retargeting? Have you been part of a merger or acquisition and need a new brand identity and tagline to better represent the new company? Is your content marketing in need of new content that better meets the needs of your buyers? Perhaps it’s time for an outside perspective and audit of your website, or a totally new website? Or you want to gain leads, sales and marketshare with a whole new marketing campaign that runs across all channels, ending with an impactful trade show booth? Whatever’s on your plate—we’ve done it before and we’re ready to help you now.

Learn more about what we can do for you:

  • Fractional Marketing Advisor  ▿

    As a SMB, if you’re thinking about hiring a Marketing Director or CMO, you should know you have options.

    Filling any full-time position can be a huge distraction. Filling a marketing position can mean lost opportunities as marketing activity is delayed or scaled back while you find your ideal candidate.

    To help bridge this gap, we now offer fractional strategic marketing consulting as a standalone service.

    Marketing is complex, yet every business needs marketing to help them grow and compete.

    • Many smaller SMB’s, in addition to their marketing budget, don’t have the additional $150K, or more, it takes to get an experienced Marketing Director.
    • Others may not be sure what skills a person in that position should bring to the table that would help grow their business.
    • And then there’s that other question; is there enough work for this to be a full-time job? The answer may be… No. There isn’t.

We can help.

✻ There is NO REQUIREMENT to use our agency for development and execution. Our only goal is to help you IMPROVE YOUR MARKETING STRATEGY AND RESULTS while reducing your costs and waste. ✻ 

    ✅ If you’re thinking about hiring, but don’t have the TIME IT CAN TAKE from search to onboarding – let’s talk.
    ✅ Trying to FIGURE OUT A STRATEGY that will raise your brand awareness and increase your marketshare? We’re a call away.
    ✅ Wondering HOW YOU SHOULD GO-TO-MARKET and which channels and tactics would be better for you and your business? You’re in our wheelhouse.
    ✅ Got a question about a business challenge and wondering if MARKETING CAN HELP SOLVE IT? Ask us. We’re happy to help.

  • Research and data analysis   ▿
    Whether gathered through custom research or the normal course of business, data has the power to reveal opportunities for differentiation. We leverage what you’ve already collected and help you create a line of inquiry or data capture to extract useful insights and refine your marketing efforts. Need to know if there’s a viable market before investing in and developing a new product? Have a pile of data you need analyzing for message segmentation or other opportunities? We can help.
  • Brand monitoring   ▿
    The Internet gives marketers extraordinary listening tools. It’s enormously valuable to know where the conversations that matter take place—and invaluable to learn what your customers really think and say about you and your product. We apply these insights to craft messages that resonate with customers and put you on top. Another powerful form of brand monitoring is to pay attention to what your competitor’s customers think. Here you can gain the edge, pouncing on voiced dissatisfaction to counter with your value proposition and drive incremental sales and competitive takeaway.
  • Creative   ▿

    It’s crowded out there! Our first objective is for you to get noticed—whether by piquing interest, overcoming objections, satisfying needs, building rapport or any number of strategies—to serve your ultimate goals of awareness, conversion, growth and more.

    Your marketing campaigns should work together and across all media and channels—from video to advertising, direct mail to online and social—because you never know where or when you’ll connect with new customers.

    And by tracking campaign performance you’ll know what works and what doesn’t, so you can better allocate your time, resources and budget, going forward. And while creating work that wins awards is a bonus, getting results is our focus.

  • Online and social media   ▿
    From where ‘social’ fits within your overall marketing mix, to useful video content that’s engaging and sharable, we’ll help you invest your time and resources wisely. That way, you reach your customers on the platforms they use, with information they care about, and your efforts pay off.
  • Inbound and Content marketing   ▿

    Depending on your industry, research will tell you that anywhere between 60% and 83% of the buying process (and the buyer’s journey) is complete before the buyer reaches out to sales. That’s where Inbound and Content Marketing comes into its own.

    Content marketing puts your business in the expert seat when your prospects are doing their research. And with compelling and relevant content throughout each stage of your sales pipeline, your leads and prospects can move quickly toward becoming future customers.

    With a comprehensive but right-sized marketing automation/CRM platform you can see every interaction each lead has had with your brand and content – we call it the life of the leadand with integrated lead-scoring your sales team will know who to focus their efforts on—at the right time.

    And with up to 92% of all traffic on your site leaving their session without ever filling out a form, or contacting you, we can help you identify these previously anonymous but highly engaged B2B visitors so they can be included in your ABM campaigns.

  • Your human brand   ▿

    Generating leads is only half the equation. The balance is in building the relationship and closing the sale. This is where it gets personal and very real.

    Everyone in your organization represents your brand, and their actions can make or break months of effort—from awareness and customer engagement, to nurturing leads, through to hand off of marketing qualified leads to Sales—all your employees should be supporting your brand, products or services in everything they do and say.

    If your organization has changed lately, through a merger or acquisition or because of rapid growth, contraction and turnover, it may be time to examine your organization’s internal culture to see if it’s still aligned with your brand values and voice. Through our partnership with perculcha we can help you understand and strengthen your organizational effectiveness (OE) and the human side of your brand.

If you need to get a specific project—or several—out the door, we’re on it. When you want to take a longer view to help steer future campaigns, we have a process that works especially well. Regardless of how you choose to engage us, we’ll help you get closer to your customers. Start the conversation.

Your conferences and trade shows are canceled — now what?

Get the guide
How to handle event cancellations: A practical guide for B2B marketers.

Event Cancelation Guide Image

Client reported results:

With a $50,000 investment in creative (including the media buy) the opportunity ROI for sales of this product was in excess of  $1,200,000

(That’s a 24:1 ROI within the first 4 weeks of launch)

Let’s see what we can do for you.