Portraying Their Cards Right: NatWest Bank
Introduce a new point-of-sale card system to four key retail segments as an initial test prior to rolling the system out to all national retailers.
Response print advertising was the best way to leverage the NatWest brand and its trustworthiness for lead generation. The breadth of the platform was illustrated within different industries by juxtaposing relevant retail products to their plastic imitations. The four vertical segment test was a significant success and subsequently rolled out across other retail segments—resulting in incremental market share and revenue for NatWest, and expanded retail opportunities for their customers.
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