Applying Peer Pressure: Lawson Software (Infor)
Manufacturing organizations risk business disruptions caused by the sudden failure of essential equipment. The challenge of this assignment was to create a sense of urgency among equipment engineers and make a compelling case for the asset management solution offered by Lawson.
Our campaign leveraged compelling testimonials of customers representing a variety of industries, to generate leads among existing U.S. and international customers and prospects. Lead goals were surpassed, a database of qualified prospects was created, and the testimonial strategy was applied across different media.
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