We hear it often from our clients; Their marcom budget is paying for things it shouldn’t be.
Unlike some expenses, ‘martech’ is a must-have if you want your marketing and sales efforts to be efficient, aligned, and competitive. But the technology doesn’t have to be complicated, or as expensive as you think.
Whenever I have conversations with Brand Marketers, I’m always a little surprised to learn just how much of their marketing budget is going toward their ‘Marketing Stack’—especially given the options available today.
For some, they’ve assembled different point-solutions over the years. This can be problematic, with providers updating their software at different times and integrations breaking, they don’t always play well together. And when you add up the combined costs for all those individual apps—are you really saving money and getting value? Then there’s the challenge of trying to get timely reporting from each of the apps, so you can have a collective big picture view of how your marketing is performing—we’ve heard this can be exceptionally time consuming and frustrating.
On the other end of the spectrum, some brands have opted for enterprise level integrated platforms. While highly capable in supporting the content marketing efforts and needs of complex global organizations, they require annual contracts and sizable upfront payments.
For many companies (SMBs in particular) this has been their choice – small individual solutions tied together through integration apps, or platforms designed for the likes of the Fortune 500.
If you’re looking at Marketing Automation (MA) and Customer Relationship Management (CRM) solutions to support your business development and growth, we have a suggestion that gives you all the capabilities you need and want—without having to spend $30K, $40K, or more!
There’s no doubt that marketing technology that’s integrated, helps streamline and (in most cases) speeds up your inbound/content marketing, lead generation, and nurturing activities—attracting qualified leads and ultimately turning prospects into customers.
Automated systems, triggered by a customer action, track and report individual activity and engagement—tying the action to their contact record in your CRM and giving you a history of their buying journey and campaign attribution.
Big picture; you gain insight into the ‘life of the lead’—from initial engagement to customer—that’s near impossible to get from fragmented niche-solutions.
Integrated, enterprise-level Martech solutions shouldn’t take an oversized chunk out of your marketing budget.
Most companies seem to gravitate toward either Hubspot, Marketo, or Pardot (with Salesforce) when selecting their next, or new, Marketing Automation and CRM solution(s). While popular, this ‘comfort bias’ could be costing them thousands!
There’s another option that’s equally powerful but without the premium price.
The platform we like is not only as capable as the big three, but was ranked ‘Top Rated’ by users in 2019. With newly added functionality it’s even better today. And we think it could be the ‘better fit solution’ for your organization’s marketing and sales needs.
Compared to the other software solutions, we think we could help you save $10,000 – $20,000* each year—money that’s better spent on more customer-facing marketing!
Whether you’re looking to consolidate and simplify your multiple apps with an upgrade to your first integrated automation platform, or you’re wondering whether or not to renew another expensive annual contract, give us a call and let’s chat. A little outside perspective could help you decide what’s really the right fit solution for your organization.
As more brands and marketers adjust to todays buyers’ mindset, let us help you capitalize on this shift and grow your brand and marketshare.
To learn more, send us an email or give us a call at +1 612 349 2711 and find out how we can help you get better ‘agency pricing’ on a Marketing & Sales Automation Platform that works for you.
*Based on 100,000 CRM database contacts and 25,000 emails per month. Your needs may vary.
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