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We hear it often from our clients; Their marcom budget is paying for things it shouldn’t be.

Unlike some expenses, Martech is a must-have. But it doesn’t have to be as expensive as you think and you don’t have to give up essential capabilities.

Whenever I’ve had conversations with Directors and Brand Marketers, I’m always a little surprised to learn just how much they’re paying for their ‘Martech stack’—especially given the options available today.

If your company is looking at Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions to support your business development, we have a suggestion that gives you all the capabilities you need without having to spend $30K, $40K, or more!

There’s no doubt that marketing technology (martech) that’s integrated helps streamline and (in most cases) speeds up your lead generation and nurturing activities, ultimately turning prospects into customers. 

Automated systems, triggered by a customer action, track and report individual activity and engagement—tying the action to their record in your CRM and giving you a history of their buying journey and campaign attribution. 

Big picture, you gain insight into the ‘life of the lead’—from initial engagement to customer—that’s near impossible to get from fragmented niche-solutions.

Integrated, enterprise-level Martech solutions shouldn’t take an oversized chunk out of your marketing budget. 

Most companies seem to gravitate toward either Hubspot, Pardot, or Marketo when selecting their next, or new, Marketing Automation and CRM solution(s). This ‘comfort bias’ could be costing you thousands!

There’s another option that’s equally powerful but without the premium price.

One platform we like is not only as capable as the big three, but was ranked ‘Top Rated’ by users in 2019. With newly added functionality it’s even better today. And I think it could be ideal for your needs. 

Compared to the other solutions, we think we could help you save $10,000 – $20,000+ each year—money you can use for more customer-facing marketing!

Whether you’re looking to consolidate and upgrade to your first integrated automation platform, or you’re wondering whether or not to renew your annual contract, give us a call and let’s chat. A little outside perspective could help in your decision making process.

As more organizations and marketers adjust to todays buyers’ mindset, let us help you capitalize on this shift and grow your brand and marketshare.

To learn more, send us an email or call us at 612 349 2711 and learn how we can help you get better pricing on a marketing automation platform that works for you.

 

Still wondering if Inbound and Content Marketing should be on your radar, check out the following articles:

> From the CMI: 9 Stats That Will Make You Want to Invest in Content Marketing 

Too many SMBs are overpaying for their Marketing Automation solution

> B2B or B2C, we’re all consumers. And our buying behavior has changed the Marketing and Sales landscape

 

#martech #marketingautomation #CRM