Why the clients we’ve lost, is a measure of our success.
Most client-agency relationships last just 3 years. It actually has a name and is called The 3-year itch. One of the primary reasons why these working relationships break down is because the client has staffing changes—often leading to a ‘change of direction’ and a change of agencies.
Our reason for losing clients is a little different—acquisition. Oddly, it’s something we’re unusually proud of.
Since starting our agency almost 20 years ago we’ve worked with our clients through many changes.
In the case of a global software client, our working partnership lasted 9 years. During which we created multiple omni-channel marketing campaigns for several different industry verticals—both here in the U.S. and overseas. We were there with them when they went public with an IPO. And we were there creating and executing brand and product campaigns when they acquired a company in Europe.
Following a minor restructuring and new identity, we helped them introduce their new brand to the North American Market. Over the years we helped transition and update product and marketing material from companies they acquired into their voice—ensuring a quick transition to one single company and strengthening their brand.
When they lost their Group Marketing Manager we were asked to step in—making sure all of their projects for their key markets (regardless of marketing channel) met their due dates. And we were there when they lost their first SVP of Marketing. And when they lost their second. We also kept their marketing moving through a dramatic change and transition, when they themselves were acquired.
This story isn’t unique. It’s who we are. And like all of our clients, we’re in it with you for the long-term.
We want to help you grow and whether M&A is in your future, or not, we want to add value to your company and brand. Looking back, that’s where we may have done our job just a little too well—it got our clients noticed and ultimately acquired.
The global software client I just mentioned was acquired for $2 Billion.
A former BioTech client was acquired for over $30 Million.
A client in an obscure B2B-2C niche market was bought for ~$10 Million.
After a reorganization a Medical Device client was acquired for $810 Million.
And a SaaS client with a brand just 5 years old was recently acquired for $750 Million.
You’re not just a client, you’re our focus.
In addition to other business activities, increasing brand awareness and growing your marketshare (and revenue) is the best way to add long-term value to any brand. Adding new customers is essential, but so is retaining the customers you already have. That’s why our lead generation, nurturing, and retention work focuses on building your brand with those who matter—your customers and your market. Through the marketing channels that drive results.
It doesn’t matter how big your company is today (36 people or a staff of thousands), if your plans include company growth, a bigger marketshare, repeat customers, and higher company valuations, or even M&A plans, we’d love to work with you to help you achieve it.
Use our experience and grow your brand and revenue.
To learn more about what we can do for you, schedule a call and let’s start with a 15-minute chat.