One Big Umbrella: MatrixCare

The Challenge

Due to restructuring, our client wanted to consolidate several disparate products, each with different names and identities, under one core brand— a project that was complicated by conflicting requirements.

Our Solution

For the first time in several years, our client was able to go to market with a cohesive brand that provided singular clarity in an ever changing, regulated industry. The new identity—colors, voice and attitude—was extended to all marketing materials from collateral to re-launch advertising and trade show graphics, helped shape thought leadership and even influence the design of their new office space. Now, the entire company lives and breathes the new brand.

Learn how we help organizations solve their business and marketing challenges: