One Big Umbrella: MatrixCare
Due to restructuring, our client wanted to consolidate several disparate products, each with different names and identities, under one core brand— a project that was complicated by conflicting requirements.
For the first time in several years, our client was able to go to market with a cohesive brand that provided singular clarity in an ever changing, regulated industry. The new identity—colors, voice and attitude—was extended to all marketing materials from collateral to re-launch advertising and trade show graphics, helped shape thought leadership and even influence the design of their new office space. Now, the entire company lives and breathes the new brand.
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