It Can Be Life or Death: Augustine Medical

The Challenge

Augustine Medical wanted to boost attendance at the largest trade show of the year, in keeping with the 75% market share they were fortunate to have.

Our Solution

Booth traffic boomed by 380% in response to a combined magazine advertising and selectively targeted direct mail effort. The creative approach dramatized when hypothermia becomes a problem and clarified the product’s effectiveness and importance in improving patient outcomes and reducing overall hospital stays. A win-win for the patient and the healthcare system.